About
I help founders bring their brands to market, uncover where growth is hiding with established brands, and build marketing functions that scale.
I was born and raised in California and started my career in advertising. Over eight years on the agency side, I led marketing teams for clients ranging from enterprise companies to mid-market businesses and startups. Today, I work with founders who put product first and treat it as their main lever for growth. My passion is partnering with founders and investors to build a marketing function from scratch and set it up to succeed. I've spent most of my career in CPG, working with brands across the U.S.
Expertise & Experience
I lead the development and execution of advertising and media strategies within the retail and eCommerce sector, guiding teams and clients to maximize revenue impact. From overseeing ad space negotiations to shaping brand marketing strategies, I ensure every initiative drives measurable growth and aligns with overarching business objectives.
Growth Strategy
Identify where the business can create its next stage of growth through market expansion, commercialization, and strategic planning.
Customer Insight
Define the audiences that matter most and build positioning that creates long term competitive advantage.
Investment Strategy
Align channel, media, and budget decisions with business objectives to maximize profitable growth.
Executive Partnership
Act as a strategic advisor to founders and leadership teams, bringing clarity to complex decisions and aligning organizations.