How We'll Work Together
Clear structure, steady communication, no surprises.
As a fractional marketing leader, whether that's a fractional CMO, marketing advisor, or fractional head of growth, I work as an extension of your team. Here's what that looks like in practice.
What I can do
I partner with founders and leadership teams to find where growth is hiding and build the marketing function to capture it.
Go-to-Market Strategy
Identify where the business can create its next stage of growth through market expansion, commercialization, and strategic planning.
Executive Partnership
Act as a strategic advisor to founders and leadership teams, bringing clarity to complex decisions and aligning organizations.
Media Planning & Forecasting
Align channel, media, and budget decisions with business objectives to maximize profitable growth.
Earned & Owned Strategy
Build credibility and demand through practitioner advocacy, creator partnerships, founder storytelling, and education.
A consistent weekly rhythm
Weekly strategy call
We review progress, make decisions, and set priorities for the week ahead.
Written recaps
After each call, you get a short summary of what's done, what's next, and what I need from you.
One shared workspace
Your roadmap, deliverables, and documents live in one place, not buried in email threads.
Communication you can count on
Quick questions
Reach me by email, Slack, or text, whichever you prefer.
Response time
Within one business day, and same day for urgent issues like a site outage or ad account problem.
Clear availability
You'll know my working days and hours from the start.
Reporting that shows what's working
Monthly report
Progress against the roadmap, key metrics, spend, and learnings.
Regular strategy reviews
We step back to confirm the plan still fits your goals and budget.
Live dashboard
Once analytics are in place, you can check your key numbers anytime.
You stay in control
You make the final calls on brand, budget, and strategy. I recommend and execute.
I manage your partners. I'm the point of contact for designers, developers, and agencies, so you only see the decisions that need you.
You own everything. Your accounts (Shopify, analytics, ad platforms, email) are always yours, and I work inside them as an admin.
What helps us move fast
- Feedback on deliverables within two business days
- Access to product details, customer data, and key decision-makers
- Timely approval of budgets and vendor choices