Retail-Distributed Food & Bev Brand
Proving the Retail Impact of CTV
A brand that couldn't measure what its connected TV spend did at retail built a framework to find out.
- Industry
- Food & Bev (retail)
- Focus
- Connected TV (), measurement, incrementality
- Timeframe
- 7 weeks
31M+
impressions over 7 weeks
80%
of sales occurred outside of Amazon and Whole Foods
$16 CPM
well below target
The challenge
The brand struggled to measure the retail impact of its investments while keeping its media strategy efficient. Without clear measurement, it was hard to know what the spend was really doing.
The approach
Partnered with Amazon and IRI for measurement and data.
Leveraged first-party audience data to reach the right customers.
Built an omnichannel measurement framework covering more than one retail environment.
Measured incrementality to understand the true business impact.
The results
- 31M+ impressions over 7 weeks
- 80% of sales occurred outside of Amazon and Whole Foods
- Achieved a of $16, well below target