Established Food & Bev Brand
Reigniting a Plateaued Paid Media Program
When paid performance stalled, a shift in markets and creative moved marketing efficiency from under 0.1 to over 2.0.
- Industry
- Food & Bev
- Focus
- Paid media, creative strategy, media mix (Instagram and TikTok)
<0.1 → 2.0+
iMER
Higher efficiency
across Instagram and TikTok
The challenge
Paid media performance had plateaued and the obvious growth opportunities were running out.
The approach
Shifted media investment into opportunity markets where growth was still available.
Moved creative from polished brand assets to user-generated content, which fit how people actually use these platforms.
Continuously optimized the media mix rather than setting it and leaving it.
The results
- Improved iMER from less than 0.1 to more than 2.0
- Increased efficiency across Instagram and TikTok